Materialism - AKA Thug Motivation

The next time you hear Lil Wayne spit the lyric "I'm a young money millionaire" I suggest you really think about what that represents. I spend a fair amount of time thinking about it these days primarily because Wayne and I are both 26. The difference is that Wayne was signed as a rapper at age 11. He is now an executive at Cash Money records. He walks around with a ring on his index finger that costs somewhere in the neighborhood of $128,000. That's one piece of jewelry, I won't get into the chains, bracelets and other accoutrements. In the words of rapper Young Jeezy this is the very definition of "Thug Motivation."

The rap industry takes constant flack for its materialism. People who don't enjoy the genre or seek to discredit it or both frequently point to the fact that all rap carries the same image. The argument goes something like this "All rap is the same. All rappers talk about is how much money they have, how many women they sleep with, and how many drugs they devour." A foolish counter-argument would claim that this is not the case.

The truth is that most rap, especially any that receives mainstream attention spends the bulk of its time preaching the good life. Like anything else though, this needs some context. How many people do you know personally that can claim to have earned millions of dollars before they could drink legally? OK, scratch that, how many of your friends can afford to and actually do wear half a million dollars worth of jewelery at all times? I'm assuming the list is starting to dwindle at this point, but I'll go one more. From that now short (read non-existent for most) list of friends separate those that have all of that money and came from absolutely nothing? Exactly. Now ask yourself a question, if all of the above applied to you specifically and your job was to make music, what would you write about?

The next series of questions gets a little bit more to the heart of the issue. When you see all that money flying around, smoke in the air, and expensive imports every other screen shot, what is your reaction? Most people are desensitized to it, in that they're so used to seeing the obligatory Ferrari's and Lamborghini's that they stop thinking about what they signify. The same goes for the women. You see models on screen and most guys think of the unattainable. But think for just a second, there is a reason that you see what you do in music videos and that purpose is dual-fold. Yes, these rappers are indeed flaunting their way of life but the fact that they can means that this life EXISTS in the first place. This is how they actually live (that's right, they wake up and there are beautiful women around, and money, and sweet clothes, and dope cars, it's not just for the shoot) but more importantly, this is your wake-up call go grab your own happiness. Now that may sound simple enough, but dig in deeper.

If you could you would get rid of me
What you gon' do when a nigga' gotta go hard?
But I won't let you get to me
You should already figure I'mma go hard
If you were as real as me you would never let another nigga step in your yard
Making money ain't shit to me
This is in my veins and it gets to my heart
So I am, I will I've gots to go
You got another way to live? You've got to go hard
I am getting it in until the end I've gotta go, go, go, go hard

I flow sick\Nigga how sick?\Sea sick
Got your hand out? \ Don't look at me bitch.
You lookin' at who made me rich.
You lookin' at who made me rich.

The above is the full hook and a portion of the first verse of DJ Khaled's song Go Hard featuring Kanye West and T-Pain. If you're willing to sift through the profanity, and cut to the core message in these lyrics the message is as clear as it is inspiring. The hook from T-Pain is all about doing what it takes to earn, and how important it is that nobody can stop him from doing so. This rings especially clear because T-Pain has the money to prove it, it's not like he can't show you that he's willing to do what it takes. Look at what he has and in him see what it is that you lack, because he's already at the summit and this is the knowledge that he brings back. Kanye's verse is more personal and floored me the first time I listened to it. In the face of those looking for handouts instead of going after their dreams for themselves West puts it all on the table with his words: "You lookin' at who made me rich." And the fact that the line is repeated is not an accident. Nobody else can claim his success for themself, nor can anyone else deny his success in and of itself. I believe that words are powerful and the above is just a solitary example.

There is a two-fold reason why I don't condemn, and in fact support the rap industry on several fronts. The first is that maybe using any means available to get people off their couches and out trying to make something of themselves isn't the worst thing in the world. The second is that as the saying goes, the realer you spit, the less air-time you'll receive. If you want rap to be about substance go out and start spending some money on Dead Prez, Talib Kweli, Reflection Eternal and Black Star albums or at least find out who those artists are. This is not a secret. Dave Chappelle went on record with this statement in his Block Party film. Jay-Z even dropped a taste of the truth on the Black Album: "If skills sold, truth be told, I'd probably be / lyrically, Talib Kweli / Truthfully, I wanna rhyme like Common Sense / But I did five mil/ I ain't been rhymin' like Common since." If you want music with substance, give people a reason to make it. If backpack rappers made more money then the world would probably be a different place, and I probably wouldn't have much to write about.

Do I believe that money, women, and drugs are all there is to life? No, but neither do rappers. Let's get it.

Who Wouldn't Work for AIG?

This simply cannot be ignored. CNN just ran a special this evening and at current is prominently displaying on their website a story pertaining to the paying of bonuses to executives at AIG. This, despite the absurdly large sum of bailout funds (which total upwards of $170 billion dollars if you want to try wrapping your head around that figure,) that the company received due to the economic fiasco that continues to plague the global market. Our New York CNN correspondent tries to shed some understanding on why it is that billions of dollars were spent to keep the doors open for this prolific insurer, and why due to contractual obligations AIG is "forced" to pay out their bonuses for fear of legal repercussions. There is no smoke and there are no mirrors to reflect the absurdity of the prior statement, it is in fact as ridiculous as it sounds.

Edward Liddy is the current government appointed CEO of AIG and has been in said position since September; which is to say that he essentially took the helm of the Titanic as it drifted lifelessly from the iceberg. Liddy is both shrewd and experienced, he sits on the board of 3M and Kroger and previously worked as CEO of Allstate for 6 years; one typically does not stumble upon positions like these due to random chance or shockingly convenient circumstance. Liddy expressed very specific concerns over the forced cuts that were pressed from the U.S. Treasury related to this additional money primarily because of what it will do for retention. After expressing some concern around the legal aspect of the owed bonuses, Liddy worries on record that the ability to collect and retain the best and the brightest for AIG if these bonuses are not paid decreases with these cuts and worse yet fear of their continuation may hinder the company in the future. Surely if these guys don't receive their money they'll be handing in their resignations post-haste, especially with jobs abounding all over the country at the moment particularly in finance.

As far as the legal climate goes with respect to this, I will not claim that there are not people out there ready and willing to sue for money they believe they are owed especially in this country and in the respective tax bracket that we are focused on. I do however consider it somewhat unlikely that such expensive and time-consuming legal expenditures would be fruitful. Building a successful legal case around bonus money coming from AIG would be one hell of a story, and I would almost like to see a case of this nature exposed to observe the public's reaction, as well as the judicial one. Needless to say, that I believe this to be the strongest portion of Liddy's argument for bonus payment, and in that respect I submit that it is about as intimidating as the threat of alien invasion or nuclear winter. The results would be almost as devastating as the odds that would play out to cause the event to transpire in the first place.

I will not claim to be in the midst of acquiring my MBA and preparing to enter the corporate insurance, securities, and international finance infrastructure, nor am I a veteran of the industry looking for a place to expand my career, but I will say this. Going from a relatively small sample size of under a 1000 people, most people that work for AIG in any field other than direct agent sales is making upwards of $40,000 a year while other reports would place the mean salary up above $60,000 a year. Both sources are calculating these numbers based on figures that were reported through March of 2009. I don't for one second believe that these figures are shocking to anyone who is looking to fill one of these positions. Also, provided you are intelligent enough to have established a portfolio that would open you up for consideration for an executive position which is entitled to a bonus as Herculean in strength as the ones that are affected by the measure that the Treasury is taking issue with, you have no intentions of crossing AIG off your desired list. Why? The government is so intent on this company not folding that they were willing to dump untold amounts of money into the companies counterparties to prevent them from experiencing any losses (which is interesting, I mean how does a government that does not disclose financial figures on wars, bailouts, or anything else it decides it does not want to give out qualify as being "for the people?"). In a time of financial woe and economic upheaval Edward Liddy is fighting for his executives bonuses' and the government is making sure that none of the companies business partners feel any pain. Who doesn't want to work at a place where you can lose $61 billion dollars in a single quarter and your CEO's chief concern in March is how much bonus money you're going to take home?

What person would take stock of this situation given what is taking place all around them and pass on AIG due to trepdiation that they might try to back out of a contractually negotiated bonus? Exactly. What are your alternatives? Sure there are other insurance companies out there that are competitive in terms of what they can offer, but just call it a hunch that none of them are capable of offering what AIG can. I'm sure the folks at AIG that are taking home their extra thousands of dollars aren't regretting their career path as they stroll to the ATM this Sunday.

Come to think of it perhaps Liddy is right. Perhaps people attracted to AIG after this public Treasury interference will not be the best and the brightest. But I see a different world like Dwayne Wayne, and I think that you would have to be far from bright to shy away from the money, prestige, and additional money that working for AIG represents. At the end of the day, I'm not Jim Cramer, and will not advocate that you go out and troll the closest person you can find that is employed by AIG. But I do request that people keep their eyes open. Hopefully, both you and I will go to sleep feeling comfortable that we own 80% of AIG, and that they will still be able to attract intelligent enough personnel to continue ruining the international market and destabilizing the collective future one day at a time.